My love for fashion and garment construction began at a very young age as I watched my mother, who is a self-trained seamstress, make clothes for everyone she loved as a hobby. She was extremely good at embroidery as well. She hand embroidered small motifs to dupattas to entire sarees. Watching garments being made from scratch was such a pleasure; it not only inspired me but also made me aware of the effort that went into handmade garments. This cultivated in me a love for fabrics more than readymade clothes, as I saw fabrics as an opportunity to create something of my own.
I soon developed my own sense of style and was experimenting with my ideas and designs
through my mom while still in school. I felt drawn to natural fabrics as their benefits were made
evident to me from an early age. I loved earthy colours and experimented with a colour palette
inspired by the nature around me growing up in Goa, sea all around I grew fond of the blues and
greys of the sea and the sky. Eventually I was doing some amateur styling and designing for close
ones and yet the decision to start my own label only happened years later. I worked in finance for 6
years before I realised I wanted to follow my passion, do something that was more fulfilling to me.
My personal style, which has always been simplistic and minimal, can be seen reflected in my
collections as well. The garments have simple cuts and little to no surface embellishments. All the
creations so far have been one of a kind with more sizes available only on custom order. I have tried
to stay away from fast fashion as far as possible and strive to implement that in my brand as well.
Other than keeping the number of pieces to a minimum, we also have an upcycling project where
we make bags, pouches, hair bands, dog & cat collars and other such things out of scraps from the
clothing collections. We also think sustainability is something that one can incorporate in their
practises and not just look for it in their fabrics/clothes etc. Reusing old sarees to make outfits,
redesigning old outfits into something new, make clothes of a certain quality/standard that will last
longer and hence require you to buy lesser, are some ways in which we practise sustainable fashion.
We want to eventually source directly from weavers and even decide our own weaves. For now we source khadi and handloom fabrics from limited sources.